Case Studies

Honest insight, opinion and analysis on the business of being creative – from industry trends and hot takes to the conversations that matter.

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The Grid Is Back: Why Modular Layouts Are Replacing Chaotic Web Design

10 September 2026

Grid Systems That Still Work in a Component-Based Design World

4 September 2026

The Optical Grid: Why Great Layouts Break Their Own Rules

4 September 2026

The Grid Behind the Brand: How Modular Layout Systems Keep Identities Consistent Across Every Touchpoint

25 August 2026

The Optical Grid: Why Perfect Alignment Sometimes Looks Wrong

25 August 2026

The act of 'making' is at the heart of APFEL's exhibition graphics for V&A East Museum

9 June 2026

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