Case Studies
Honest insight, opinion and analysis on the business of being creative – from industry trends and hot takes to the conversations that matter.
The Grid Is Back: Why Modular Layouts Are Replacing Chaotic Web Design
10 September 2026
Before You Design a Logo, Design the Rules
9 September 2026
The Hidden Architecture Behind Brands That Never Look Off-Brand
4 September 2026
Grid Systems That Still Work in a Component-Based Design World
4 September 2026
The Optical Grid: Why Great Layouts Break Their Own Rules
4 September 2026
Why a Visual Identity Needs Rules, Not Just a Logo
4 September 2026
The Grid Behind the Brand: How Modular Layout Systems Keep Identities Consistent Across Every Touchpoint
25 August 2026
How accessible colour contrast rules actually work in practice
25 August 2026
Reading a Rebrand: What the Recent Wave of 'De-Enshittification' Logo Simplifications Actually Signals
25 August 2026
The Optical Grid: Why Perfect Alignment Sometimes Looks Wrong
25 August 2026
The Optical Kerning Trap: Why Perfect Grid Math Still Produces Ugly Type
25 August 2026
The Case for Imperfection: Why Subtle Inconsistency Builds Character in Brand Identity
6 August 2026
The act of 'making' is at the heart of APFEL's exhibition graphics for V&A East Museum
9 June 2026
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